Here's an interesting question. With all the criticism Microsoft is always taking for their arcane, overly descriptive, hard to market names (instead of something simple like Tablet Enhancements for Outlook :-), why would they decide to call the new ultramobile pc's by that name instead of the code name which as we all know was “Origami”?
Apple is always praised for its use of simple product names and marketing which as it turns out, is pretty successful. I'm not an Apple fan by any stretch of the imagination. But what sounds cooler, “iPod” or “Microsoft Portable Media Center”?
But here's the real kicker. By using an overly broad term like Ultramobile PC, we wind up with exactly the same problem that arose when Microsoft stole the general term “smart phone” and turned it into “Microsoft SmartPhone”. And to a certain extent, the same with Tablet PC (although there really wasn't much going on in this space anyway).
So now as a consumer, what's an Ultramobile PC? Is a LS800 or OQO? Well according to Microsoft, no. But according to the rest of the world, absofuckinglutely. And they've been ultramobile pc's for a much longer time. But are they “Origamis”? Nope. Anyway, I like Origami better than UMPC (Wonder how many people are going to mess up the order of those letters in a Google search.)